Thursday, August 5, 2010

The new Burton site, pure as snow



The new Burton.com is a breath of fresh e-comm air...worth a twirl.

  • The visual, blog-style site is confident, simple and considered.
  • It effectively balances sales with soul, utility with entertainment.
  • I spy no marketing speak. It’s written how a (young) human talks.
  • The UX follows your thought process: the shopping sections help you find things, the rest feels fun not shilly.
  • Does a KILLER job of sharing/celebrating the company and its athletes, since 1977.
What do you think?

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