At the moment, you can't go 10 feet in NYC's SoHo district without spotting OOH for American Eagle. This unisex fall/BTS push is solely for the AE Jeans 'brand' - mainly featuring slim and jeggings(!) - though presumably the tops and accessories are also available in stores. They're owning street-level properties and many of the marquis billboard locations. A very fashion approach with a very fashion media buy.
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