Target to Launch Flash Sale on Gilt for Fall Designer Lines

Brilliant partnership.

Target is giving Gilt Groupe members exclusive access to their new Fall Capsule Collections designed by Gaby Basora (Tucker apparel), John Darian (decoupage housewares), and Mulberry handbags. The collections apparently usually sell out quickly in-store.

1. Build cachet around the launch and get the product in the hands of fashion-forward influencers
   
2. Generate buzz and awareness for both Gilt Groupe and the Target collection amongst "mainstream" Target shoppers
3. Win-win
   

This marks Gilt Groupe's evolving and expanding business model and an innovative new distribution channel for Target.

More details on Mashable: Target to Launch Flash Sale on Gilt for Fall Designer Lines