I keep getting served ads for PacSun - mainly for swim, both guys and girls. I'm sure this has nothing to do with my obsessive web searches for PacSun and everything to do with my youthful appearance. Totally. But I digress: it's happening in strange places where my mind is certainly not on summer or shopping, like Thesaurus.com. This suggests an ad network buy. I wasn't aware they were investing in online at the moment?
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It's been going on all summer... Christina and I noticed they were popping up in odd places like http://mediafire.com (a quasi-legal file sharing site where everyone posts music). Thought it was kind of interesting - hitting the right demo (youth, searching for music), but clearly the wrong context as you pointed out.
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