Tuesday, August 10, 2010

Urban Outfitters targets the uber-cool



While flipping through the latest issue of
apartamento magazine, I stumbled upon an Urban Outfitters print ad. Lately, I've seen them pop up in a range of niche, creatively-minded pubs that cater to much older audiences. Assume it's an effort to maintain that aspirational/urban shopper even as the brand expands to malls and teens go wild for it.

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