Not sure why but I love the WeSC print. It's fashion with an action sports edge, vs. the other way around. Plus, the people featured are not models but WeActivists - that is, people they endorse for being awesome at what they do...their informal ambassadors. I guess I do know why I love it.
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LOVE this stuff. Since their inception, they've always done a great job of striking a balance between fashion and their action sports roots, using Jason Lee (pro skater/actor) as one of their primary WeActivitists.
ReplyDeleteThey're supposedly opening a WeSC at the new Santa Monica Place mall. If it's anything like the other store there (Nike, Kitson, etc) it should be gorgeous. Could provide us with some inspiration.