I stumbled upon an incredible, if not improbable, shop on Crosby called Saturdays Surf NYC. It's a legit surf shop catering to the New York surf crowd (yes, people take the subway out to Rockaway Beach before work. We even had a 'share' of a dingy surf shack one summer. Anyway...). It's a highly curated and stylized mash-up of retail (boards, wetsuits, Sex Wax, magazines as well as their own clothing line), coffee shop and event space. Turns out, Saturdays has a major cult following and many a model have been spotted at one of their garden parties.
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