The new Burton.com is a breath of fresh e-comm air...worth a twirl.
- The visual, blog-style site is confident, simple and considered.
- It effectively balances sales with soul, utility with entertainment.
- I spy no marketing speak. It’s written how a (young) human talks.
- The UX follows your thought process: the shopping sections help you find things, the rest feels fun not shilly.
- Does a KILLER job of sharing/celebrating the company and its athletes, since 1977.
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