PacSun launches Malibu Native

Last weekend, PacSun launched Malibu Native, a lesser-expensive line from the eclectic French label Le Petit Petit. Sounds a little like Modern Amusement for women.

"Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr. Malibu Native is more laid back than Le Petit Petit's main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis. Right now the label is focusing on tees, swimwear, and jewelry but they have plans to design sweatshirts and fleecewear in the near future."

Model Kendall Jenner was on hand for the line's launch at The Grove. I find this a bit surprising as she was the face of Forever 21 last year. I guess models don't have non-competes. :)

Get familiar:
Malibu Native website here.
Le Petit Petit's site here and super lovely blog here.