Here blogger Winona, from humorous fashion blog Daddy Likey, offers her advice on how to have a perfect denim shopping outing. She asks for her readers' strategies as well and offers a pair of embellished jeans as a reward to the winner. It's a nice way to use your promo merch. I wonder if, when the data comes back from PacSun focus groups, any of the girls really fell in love with jeans/washes that don't make it through the fall pitch. It could be cool for PSun to embrace a similar strategy, using denim that truly is one of a kind and won't be mass produced as a prize.
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