New Diesel Denim Campaign

Diesel launches its new Powder (girls) and Dirty (guys) denim collection with a pretty rad website. They took a really interesting approach to how they organized the collection by fit.

The "Carrot" fit (aka Skinny Slouch, in PacSun parlance) makes an appearance!

And interestingly, it looks like they only have one legging style for women.

Levi's Ex-Girlfriend Jeans... for Guys.

Weird.

Jean Shopping Strategy

Here blogger Winona, from humorous fashion blog Daddy Likey, offers her advice on how to have a perfect denim shopping outing. She asks for her readers' strategies as well and offers a pair of embellished jeans as a reward to the winner. It's a nice way to use your promo merch. I wonder if, when the data comes back from PacSun focus groups, any of the girls really fell in love with jeans/washes that don't make it through the fall pitch. It could be cool for PSun to embrace a similar strategy, using denim that truly is one of a kind and won't be mass produced as a prize.

Denim discounts driven by "buy now/wear now" shopping habits?

It's barely mid-Aug and A&F is already screaming 40% off denim through their e-newsletter. This doesn't bode well for overall BTS sales though performance has been notably uneven across different retailers. Trying to get to the bottom of this, I found an interesting thought on the immediacy of shopping in this article:

The problem for most retailers is that the Great Recession has taught shoppers to buy closer to when they need the merchandise. So Ken Perkins, president of research firm RetailMetrics, predicts that stores are "going to have to be very promotional all the way through." He added that consumers, particularly in the low- to middle-income brackets, are in a "buy now, wear now" mode because they don't have a lot of discretionary income.