Friday, June 25, 2010

Urban Outfitters skins NYC store to look like NYC



NYC - now overrun with chain store - doesn't look like it used to. To remind kids of the good old days, Urban Outfitters is skinning a new Upper West Side location to resemble bodegas and other 'authentic' establishments. It's meant to be an ironic take on old-school NYC...huh? This has already been done by J Crew as well as Target; curious to see the execution.

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