Tuesday, June 29, 2010

The top 20 most valuable global retail brands

The 2010 "Most Valuable Global Retail Brands" report was released today (pdf here). While this focuses on the big guns, it's a good indication of where the industry is headed. A few highlights:
  • Value remains critical. Brands that combine value with a more emotion‐based connection did well last year, and will continue to engage consumers post-recession.
  • Successful retail brands increasingly will be built on intimate knowledge of shopping behavior. Retailers that invest in this capability will thrive.
  • Coming out of the recession, retailers will fight to keep shopping trips gained during the downturn by keeping shoppers from returning to the outlets they abandoned.
  • Mobile commerce will be a game-changer in how, when and where shoppers purchase products.
  • Brands must become active participants in digital conversations surrounding purchases or risk becoming irrelevant.
  • Best‐in‐class retailers will maximize share of wallet from their most profitable shoppers.

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