Showing posts with label media partnership. Show all posts
Showing posts with label media partnership. Show all posts

Wednesday, July 21, 2010

Zumiez sponsors Back to School Guide for Foam



Zumiez presents the Foam Magazine 'Back to School Guide', the product of a clever media marriage. The 16-page magalog features 100% Zumiez name brand product and single-page ads from most featured brands: Roxy, O'Neill, DC, you name it. I imagine this came bundled with subscriptions, but you can also view it (and shop it) digitally on Zumiez.com or the Foam site. The odd part: they invite viewers to an engagement platform to see the making of the guide, but I can't seem to locate it?