New leadership at Tilly's

Tilly's is a CA-based/positioned retailer with a base of 125 stores that's quite similar to the "old" pre-Gary PacSun. And now they have a new CEO too - Daniel Griesemer. His background boasts a series of exec and C-level positions at conservative women's retailer Coldwater Creek and Macy's/Gap before that. One should assume there will be some notable strategic shifts and/or growth in Tilly's future. Let's keep an eye out.

Why Millennials matter

Needless to say, there's a lot of chatter about Millennials lately. It's not the generation itself that's so newsworthy, but rather how their lifestyle and preferences are affecting the young, the old, the everything in lasting ways. Here are 7 reasons why they are changing us in lasting ways:

1. Size: “By 2015, almost half (47%) of the world population will be under the age of 25.”

2. Influence: “Two-thirds of Millennials are now over the age of 21, and many have established careers, families and an incredible amount of influence.”

3. Digital Prowess: “They were raised digital. This fact alone makes Millennials unlike anything the world has seen.”

4. Global Reach: “Technology knocks down borders. Multiculturalism is the norm and new trends and opinions spread quickly.”

5. Brand-Happy: “Brand preference was the #1 personal identifier that Millennials were willing to share about themselves online.”

6. See Themselves as Influencers: “76 percent of Millennials think they are highly depended on for their opinions.

7. Active Advocates (and Detractors): ”Millennials are taking action on behalf of brands, both online and offline, every week. And, those actions aren’t just for high profile lifestyle brands.”

Source: A huge report on these folks from Edelman here.

Upping the Ante: Urban Outfitters to Sell Wedding Dresses

Oh, you fancy, huh?

Yup, like J. Crew successfully did, Urban is launching a new line of wedding wear called BHLDN ("beholden"). Wedding dresses will go for $1000 to $4000 and event dresses for $200-$600.

Read all about it here.

PacSun launches Malibu Native

Last weekend, PacSun launched Malibu Native, a lesser-expensive line from the eclectic French label Le Petit Petit. Sounds a little like Modern Amusement for women.

"Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr. Malibu Native is more laid back than Le Petit Petit's main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis. Right now the label is focusing on tees, swimwear, and jewelry but they have plans to design sweatshirts and fleecewear in the near future."

Model Kendall Jenner was on hand for the line's launch at The Grove. I find this a bit surprising as she was the face of Forever 21 last year. I guess models don't have non-competes. :)

Get familiar:
Malibu Native website here.
Le Petit Petit's site here and super lovely blog here.

New Diesel Denim Campaign

Diesel launches its new Powder (girls) and Dirty (guys) denim collection with a pretty rad website. They took a really interesting approach to how they organized the collection by fit.

The "Carrot" fit (aka Skinny Slouch, in PacSun parlance) makes an appearance!

And interestingly, it looks like they only have one legging style for women.

Levi's Ex-Girlfriend Jeans... for Guys.

Weird.

A combination of art and fashion.

The Dress Project. Hand painted fabrics by Naomi Clark and dresses designed by Lauren Nevada.

PacSun competitors cease monthly reporting

PacSun recently decided to go dark on monthly comps reporting, and they're not alone. The three A’s of teen retailing — Abercrombie & Fitch Co., American Eagle Outfitters Inc. and Aéropostale Inc. — just ended their participation. Although the move is part of a larger trend among companies seeking refuge from the spotlight of monthly disclosure, the recent developments could be indicative of precipitous pressure in the teen space.

“Teen has been an overstored segment,” said Weeden & Co. analyst Amy Noblin. “There had been oversupply and underdemand in teen for a while.”

“A lot of management teams have realized that if they are going through business expansion, any strategic changes or a turnaround, doing that out of the limelight…is advantageous,” said Michael Dart, head of private equity at Kurt Salmon. “It diminishes pressure.”

Full article from WWD.