With 200 million mobile users, Facebook is going right for Foursquare and Gowalla's jugular with today's introduction of "Deals". Similar to Foursquare "Specials," when you check in somewhere with a deal, you can immediately redeem it by showing the cashier.The service for retailers is completely FREE like Foursquare and Gowalla, but if the rumors are true and they're looking to start charging retailers to monetize, this could be their coup de grace.
The fashion retailers have already jumped on board:
GAP: A free pair of jeans to the first 10,000 check-ins.
American Eagle Outfitters: 20% off
H&M: 20% off
JCPenney: $10 off a $50 purchase
Interestingly, in lieu of discounts, some retailers are donating money to charities for every check in to help you feel good about your purchase:
REI: $1 to local conservation non-profit
The North Face: $1 to National Park Foundation
Starbucks: $1 to Conservation International
Read more about here.
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