Experimental Retail

Wowza. This is a new conceptual boutique Dwell blogged about in Hollywood. Apparently it's a mix of retail and design commune with everything handmade by local artists with the exception of Mission Bicycles, from SF. Seemed pretty cool, so I skipped on over to check out the website, which is crazy. Can't say I like it, but it's definitely worth a look.

What interests me about this is how they've rearranged the rules of retail. They're still selling product, and not on the cheap either (silkscreened shirts start at $85). But they've also made an environment with a strong guiding mantra, and unique POV. Always inspired to apply some of this broad thinking to our little corner of the mall.