Target's new Facebook app, entitled My Look Maker, allows you to virtually style, share and shop head-to-toe looks from Merona (Target's popular private-label clothing line for women 35+). Fan-curated submissions pull from in-season merch and have an editorial look reminiscent of Polyvore; to show off your skills, you can upload your looks to Facebook and other social media, and lucky fans are featured on Target.com. In addition, a smart “shop it now” feature lets you buy user-curated merchandise instantly. A week in, they've got close to 250 submissions - not too shabby, but just a small slice of their 1.3MM friends. Definitely a great move to further establish Merona as a brand.
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