A lot of savvy musicians [art/entertainment brands] are great with connecting to their fans and making them feel, if not directly including them, connected to the music. I love how artists are using social media to really bring a community together instead of letting everyone get sucked into their little niche tunnels. Here's a piece by an artist named Sophie Madeleine, a cute ukulele/vocalist/songwriter. Apparently she asked her fans to record a video singing and playing her song, "You Are My Favourite". She got some great responses back and ended up making the compilation into her music video. I heard about it through an excited tumblr account. Obviously the fans are thrilled to be a part of this project, and she's offering exclusive downloads to benefit charity.
Another online community building GENIUS, Ze Frank, has long built his brand on fan involvement, or "Speed Racers". While the group was always egging him on and simultaneously inspiring his profound antics, lately he's taken a more empathetic route to understanding his fan base by responding directly to requests that touch his heart and using the support of the community to create something special for that person. Check out the "Chill Out Song" he wrote for a distressed Laura. It's amazing how loyal people are to him, but it makes sense because he's genuinely interesting and compassionate.
And of course, I need not praise the virtues of the Old Spice ads, when it comes to getting fans all hot and bothered.
What if PacSun, inspiring creation and self discovery, did something similar for their fans? I think the point here is that great brands have people who love them. And great brands know how to love back.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment