So, after the ever-popular sillybandz were revoked from school yards, what's the next wrist embellishment to get the boot? The breast-cancer awareness: "I ♥ boobies" bracelets. As we all know, lots of people suffer from various cancers, but boobies are probably the most popular body part to be afflicted, so it's not surprising that the public rallies to their side over, say, colons. The controversial phrase is starting conversations [good!] in schools about sexual harassment [bad!] more than cancer. And just how are these bracelets becoming so prolific in schools? Kids just love to go online and search for boobie-branded products to wear? Not in this case. They're sold at Zumiez and when you make a purchase, the associates ask if you'd also like to make a donation to breast cancer research and receive a bracelet. I guess enough people have to start causing a stir. Blast that clever marketing and its repercussions.
Best quote from the article: "The bracelets "act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat," the organization said in an e-mailed statement. "We fully understand that the 'I Love Boobies' campaign is not for everyone, but we also feel that the word 'boobies' is not a four letter word."
Here's the full article from aolnews.com.
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