The GAP logo debacle aside, they've been killing on the location-based marketing forefront. Again, they up the ante and are now integrating "Add to Foursquare" buttons directly in their online ads.
When clicked, a GAP "To-Do" gets added to your Foursquare profile and enables a 30% discount on a single item. The ad is also location-aware as well, so consumers will be able to associate the To-Do to nearby stores.
To boot, GAP is donating $1 to a charity for every To-Do add.
Read more on Mashable.
Whe know location-based marketing is only going to continue to blow up as adoption rates for Foursquare and Facebook Places increase. AdAge and Trendrr compiled a list of the Top 10 retailer check-ins on Black Friday - the winner, Target with 17,872 check-ins.
Not only is the ROI on these location-based marketing programs direct, i.e. foot traffic, playing in this new, buzzworthy space is generating a lot of PR value that brands won't necessarily be able to reap as easily as these practices become more mainstream.
No better time than now to establish yourself as a progressive and innovative player in the social media space.
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