Monday, October 25, 2010
"Live In These Jeans" Campaign
This summer, AE started the "Live in these jeans" campaign, complete with facebook-posted video and jeans giveaway sweepstakes. I think they made an interesting video depicting their vision of AE values and young lifestyle personality. I think PacSun will have a lot more to offer than people falling though the air and girls posing on male models, but it's a little food for thought.
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