Winner of O'Neill teen design competition to be sold at PacSun

O'Neill's third annual "Generation Next" runway show is taking place on Oct 9 in LA. Generation Next is a six-month design competition that gives high school girls a chance to design a look from start to finish with the help of O'Neill's design and marketing team. Each of five finalists create a line including a dress or romper with handbag, and assemble a team of 15 peers to help with production, marketing and showing their look. The winning design - chosen by live/online audiences via txt voting - will be sold exclusively at PacSun stores as part of O’Neill’s Spring 2011 collection. The winner also receives a design scholarship, O'Neill wardrobe and feature in Teen Vogue. Sort of Idol meets Project Runway.