Thursday, February 24, 2011
New leadership at Tilly's
Tilly's is a CA-based/positioned retailer with a base of 125 stores that's quite similar to the "old" pre-Gary PacSun. And now they have a new CEO too - Daniel Griesemer. His background boasts a series of exec and C-level positions at conservative women's retailer Coldwater Creek and Macy's/Gap before that. One should assume there will be some notable strategic shifts and/or growth in Tilly's future. Let's keep an eye out.
Friday, February 18, 2011
Why Millennials matter
Source: A huge report on these folks from Edelman here.1. Size: “By 2015, almost half (47%) of the world population will be under the age of 25.”
2. Influence: “Two-thirds of Millennials are now over the age of 21, and many have established careers, families and an incredible amount of influence.”
3. Digital Prowess: “They were raised digital. This fact alone makes Millennials unlike anything the world has seen.”
4. Global Reach: “Technology knocks down borders. Multiculturalism is the norm and new trends and opinions spread quickly.”
5. Brand-Happy: “Brand preference was the #1 personal identifier that Millennials were willing to share about themselves online.”
6. See Themselves as Influencers: “76 percent of Millennials think they are highly depended on for their opinions.
7. Active Advocates (and Detractors): ”Millennials are taking action on behalf of brands, both online and offline, every week. And, those actions aren’t just for high profile lifestyle brands.”
Friday, February 11, 2011
Upping the Ante: Urban Outfitters to Sell Wedding Dresses
Thursday, February 10, 2011
PacSun launches Malibu Native
Last weekend, PacSun launched Malibu Native, a lesser-expensive line from the eclectic French label Le Petit Petit. Sounds a little like Modern Amusement for women.
"Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr. Malibu Native is more laid back than Le Petit Petit's main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis. Right now the label is focusing on tees, swimwear, and jewelry but they have plans to design sweatshirts and fleecewear in the near future."
Model Kendall Jenner was on hand for the line's launch at The Grove. I find this a bit surprising as she was the face of Forever 21 last year. I guess models don't have non-competes. :)
Get familiar:
Malibu Native website here.
Le Petit Petit's site here and super lovely blog here.
New Diesel Denim Campaign
Monday, February 7, 2011
Wednesday, February 2, 2011
PacSun competitors cease monthly reporting
“Teen has been an overstored segment,” said Weeden & Co. analyst Amy Noblin. “There had been oversupply and underdemand in teen for a while.”
“A lot of management teams have realized that if they are going through business expansion, any strategic changes or a turnaround, doing that out of the limelight…is advantageous,” said Michael Dart, head of private equity at Kurt Salmon. “It diminishes pressure.”
Full article from WWD.
Monday, January 24, 2011
Stores Within Stores: Retail's Savior?
Most fascinating partnership? Sears and Forever 21. Sears is carving out 15% of their floor space in their Costa Mesa store for a Forever 21 shop-in-shop.
Target is leasing out space to Radio Shack to setup mobile phone shops, run by Radio Shack employees, in 1450 of their stores by June. Kroger already leases out space in 23 of stores to Murray cheeses, staffed by Murray's own cheese experts.
Read the rest here.